Boston’s a city that thrives on ambition, but let’s face it, the infamous commute can quickly zap that energy. For CRE leaders, attracting and retaining top talent hinges on offering more than just a prestigious address. The question becomes: how do you make the workday worth the trek? To help earn back the commute, here are 3 strategies employed by Boston’s most innovative CRE leaders that are being used to revolutionize the workday experience.
Engage Employees
After the pandemic, it became evident that in order to drive Bostonians back to the office, property managers need to go the extra mile to re-engage with building employees to re-establish community. That’s exactly what the team at 53 State has accomplished through launching their “Shift” program. Shift is a tenant amenity program designed for building employees in an effort to harness community by tailoring engaging activities based on local interests. The program offers a variety of classes, events, and perks that can be accessed both onsite and online to help connect employees when they are in the office as well as working from home. Through offering Shift programming, the property team enhances the workplace environment which contributes to a positive corporate culture all around.
Offer Unparalleled Convenience
One of the biggest pain points for employees who prefer to work from home is losing out on a variety of conveniences at their fingertips. Everyday tasks such as preparing for dinner or switching out a load of laundry between meetings can feel daunting after a long commute. For this reason, it’s more important than ever for property owners to bring convenience to the office. The Innovation and Design Building is a prime example of a local property that is making every effort to meet the needs of its tenants. By providing a variety of onsite retail and dining options, the IDB encourages employees to make their office a one-stop shop for all their needs. No more stress about stopping at the grocery store during rush hour!
Transform the Office
At 75 State, the property goes beyond a monotonous office by transforming the space into a vibrant hub, not just a workspace. The rooftop terrace is made up of an expansive outdoor space that offers stunning views of the city and provides a place to relax, socialize, or enjoy a break with fresh air. As the lunchtime rush hits, employees flood to the roof to enjoy life outside their desks yet in the comfort of their office building. In addition to this treasured leisure space, tenants have access to a private 2,000 square foot fitness fitness center all without leaving the property. These additional amenities help to transform the typical office building into a workspace that meets and exceeds the needs of the employees clocking in daily.
By prioritizing employee engagement, transforming workspaces into vibrant hubs, and offering unparalleled convenience, Boston’s forward-thinking CRE leaders are not just weathering the storm of long commutes; they’re turning them into a selling point. With these innovative approaches, they’re creating office environments that not only attract top talent but also foster a thriving workplace culture where employees can find fulfillment and achieve their best – commute or not.
