In today’s competitive real estate landscape, understanding your tenants is no longer a luxury, it’s a necessity. But gone are the days of relying solely on surveys and anecdotal evidence. Welcome to the age of making data-driven tenant experience decisions, powered by cutting-edge technology, HqO Intelligence.
Imagine a world where:
- You can predict tenant needs before they even arise.
- You can measure the impact of every investment on tenant satisfaction.
- You can create personalized experiences that foster loyalty and boost your bottom line.
This isn’t science fiction, it’s reality with HqO Intelligence.
HqO’s Intelligence is the industry standard for measuring and assessing the health and performance of a customer’s experience within a property, which directly correlates to tenant and employee engagement, satisfaction, and retention. Leveraging insight from 1.8+ million employees and 8,000+ workplaces, this suite of products utilizes the proven methodology established by Leesman, an HqO company and the industry’s most trusted workplace experience data source and benchmarking framework.
With leading sentiment and engagement analytics across the activities and features that matter most to end-users of spaces, owners and operators are enabled to:
- Target marketing more effectively to generate property demand
- Tailor leasing pitches that will touch on employee and workplace issues that matter to the whole C-suite
- Provide investors with quantifiable proof of demand and value for capital expenditures
- Provide lenders with quantifiable proof of tenant value
- Optimize operating expenses
What are Intelligence products?
The Intelligence suite of products includes:
- The REX Assessment is the industry-leading survey measuring end-user experience within a property or space, powered by Leesman, the leading occupier survey and benchmark company.
- The REX Score is generated through data from HqO’s REX Assessment, the simple 0-100 score is the quality measure of end-user experience within a physical space.
- The REX Index (REXi) is the world’s first and only benchmark of employee workplace experience, against which REX Scores are measured and compared.
Spaces that have a REX Score meeting or exceeding the REX Index benchmark can be certified as an HqO Best Space to Work.
What is the value of Intelligence to real estate operators and owners?
By deploying Intelligence, operators, and owners get actionable insights into what is important to tenant employees when evaluating space, enabling your team to:
- Drive leasing velocity
- Optimize CapEx and OpEx
- Drive tenant retention
- Increase NOI
- Target marketing more effectively to generate property demand
- Tailor leasing pitches that will touch on applicable employee and workplace issues
- Provide investors with quantifiable proof of demand and value for capital expenditures
Ready to launch Intelligence?
The first step is to purchase and launch the REX Assessment, which can be deployed through various channels (email, text, QR codes) via a link. Customers often promote the assessment in the lobby or common areas with an incentive to complete it. For a more enterprise engagement, you can work with the HqO Services team to develop a custom launch strategy for each tenant or specific tenants.
To learn more about Intelligence, speak to a REX expert today!
