Now · Blog
Notes on buildings, tenants, and the market.
The HqO blog, newest first. For product changes, read the changelog in Now.
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The REX Effect: How LBA Realty Closed the Experience Gap at One CulverHow LBA transformed Sony’s vacant headquarters into Silicon Beach’s most sustainable creative campus—and proved that sustainability and experience are the same infrastructure
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AI, Automation, and the Human Touch: Technology That Actually Enhances ConnectionOffice market recovery is real. Boston Properties’ leasing proves it. Learn why experience infrastructure separates winners from laggards.
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The $5 Trillion Question: When AI Infrastructure Meets Real Estate RealityNvidia’s $5T valuation drives AI infrastructure real estate boom. Why smart CRE leaders use data intelligence to avoid speculation bubbles.
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Office Market Split: Why Trophy Buildings Are ThrivingWhy do trophy office buildings thrive while average properties fail? The Experience Gap explains the split recovery—and how REX closes it at portfolio scale.
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The Hybrid Reality Check: What 3+ Years of Data Tells Us About What’s NextStop guessing about hybrid work. Learn how data-driven workplace optimization using occupancy, engagement, and satisfaction metrics shapes CRE strategy.
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The REX Effect: How Kilroy Realty Closed the Experience Gap at Columbia Square, HollywoodHow Kilroy transformed a broadcasting legend into Hollywood’s modern creative campus.
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From Amenities to Ecosystems: How Buildings Will Become Experience Hubs in 2026The commercial real estate playbook is being rewritten. For years, landlords competed on amenities—the fanciest fitness center, the trendiest coffee bar, the most Instagram-worthy rooftop. But as we look toward 2026, ...
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The Class B Renaissance: Why Smart Technology Is the Great Equalizer in the Amenity WarsThe commercial real estate amenity wars didn’t start with the pandemic; they’ve been escalating since the 1980s. In the office building market, what qualifies as Class A today becomes Class B tomorrow as tenant ...
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The REX Effect: How Kilroy Realty Closed the Experience Gap at 100 First, San FranciscoHow Kilroy transformed a downtown tower into a living, breathing experience ecosystem
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Programming to the Person: Experience Data is KeyUsing Experience Data to Tailor Tenant Offerings & Activation The old real estate playbook said: “If you build it, they will come.” The modern version? “If you personalize it, they’ll stay.” In today’s tenant-driven ...
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Modern Comms: From Blasts to JourneysIn commercial real estate, tenant communication is more than just an announcement — it’s a relationship. With HqO’s CRM for CRE, property teams can move beyond one-off email blasts to deliver personalized, ...
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Bridging the Home–Office Divide: How Offices Must Compete with the Comforts of HomeWhen independent workplace assessors, Leesman, surveyed hundreds of thousands of employees, one finding stood out: many believe their home environment supports work better than their office. That’s a wake-up call for ...
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The Great Real Estate Reset: Why Trophy Assets Are Winning the Post-Pandemic MarketThe Real Estate Reset Has Begun After years of uncertainty, the commercial real estate (CRE) market is finally finding its rhythm again. Cities like New York and Boston are leading the charge — trophy assets are ...
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From Office Floors to Data Floors: How Cities Power the AI EraThe Real Estate Market Is Missing the Signal If you want to understand the next decade of commercial real estate (CRE), stop tracking vacancy rates and start tracking voltage. The global AI boom isn’t just a software ...
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STRATA 2025: Where The Built World Meets What’s NextOn October 16, 2025, HqO and MIT’s Center for Real Estate hosted STRATA, uniting leaders shaping the future of cities, technology, and real estate.
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The Value of Variety: Why Workplace Seating & Spatial Choice Boost Tenant ExperienceFor decades, office design and workplace seating strategies have been driven by extremes—assigned desks for everyone, or total free-for-all hot-desking. But Leesman’s research, The Value of Variety, suggests the truth ...
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Resource Bookings & Events That Drive OutcomesIn commercial real estate, resource bookings and events are more than just activities — they’re an operational signal. With HqO’s Operations Suite, property teams can connect people, places, and workflows to power ...
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The Data Blackout: Why Real Estate Needs Smarter SystemsWhen Washington goes quiet, commercial real estate (CRE) starts guessing. A government shutdown doesn’t just pause paychecks — it cuts the power to the real estate data systems that keep the market breathing. Overnight, ...
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Introducing HqO’s Tenant Web App: Your Digital Front Door for CREThe way people interact with buildings is changing — and so is HqO. This fall, we’re excited to unveil the Tenant Web App, part of our new CRM for CRE platform. Designed to make every building experience more personal, ...
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Closing the Experience Gap with REXThe Future of Experiential CRE Commercial Real Estate (CRE) is at a crossroads. Decades of technological and market shifts have created a widening Experience Gap — the delta between what tenants need and what landlords ...