Skip to content

Now · Blog

Notes on buildings, tenants, and the market.

The HqO blog, newest first. For product changes, read the changelog in Now.

  1. Blog

    The REX Effect: How LBA Realty Closed the Experience Gap at One Culver

    How LBA transformed Sony’s vacant headquarters into Silicon Beach’s most sustainable creative campus—and proved that sustainability and experience are the same infrastructure

  2. Blog

    AI, Automation, and the Human Touch: Technology That Actually Enhances Connection

    Office market recovery is real. Boston Properties’ leasing proves it. Learn why experience infrastructure separates winners from laggards.

  3. Blog

    The $5 Trillion Question: When AI Infrastructure Meets Real Estate Reality

    Nvidia’s $5T valuation drives AI infrastructure real estate boom. Why smart CRE leaders use data intelligence to avoid speculation bubbles.

  4. Blog

    Office Market Split: Why Trophy Buildings Are Thriving

    Why do trophy office buildings thrive while average properties fail? The Experience Gap explains the split recovery—and how REX closes it at portfolio scale.

  5. Blog

    The Hybrid Reality Check: What 3+ Years of Data Tells Us About What’s Next

    Stop guessing about hybrid work. Learn how data-driven workplace optimization using occupancy, engagement, and satisfaction metrics shapes CRE strategy.

  6. Blog

    The REX Effect: How Kilroy Realty Closed the Experience Gap at Columbia Square, Hollywood

    How Kilroy transformed a broadcasting legend into Hollywood’s modern creative campus.

  7. Blog

    From Amenities to Ecosystems: How Buildings Will Become Experience Hubs in 2026

    The commercial real estate playbook is being rewritten. For years, landlords competed on amenities—the fanciest fitness center, the trendiest coffee bar, the most Instagram-worthy rooftop. But as we look toward 2026, ...

  8. Blog

    The Class B Renaissance: Why Smart Technology Is the Great Equalizer in the Amenity Wars

    The commercial real estate amenity wars didn’t start with the pandemic; they’ve been escalating since the 1980s. In the office building market, what qualifies as Class A today becomes Class B tomorrow as tenant ...

  9. Blog

    The REX Effect: How Kilroy Realty Closed the Experience Gap at 100 First, San Francisco

    How Kilroy transformed a downtown tower into a living, breathing experience ecosystem

  10. Blog

    Programming to the Person: Experience Data is Key

    Using Experience Data to Tailor Tenant Offerings & Activation The old real estate playbook said: “If you build it, they will come.” The modern version? “If you personalize it, they’ll stay.” In today’s tenant-driven ...

  11. Blog

    Modern Comms: From Blasts to Journeys

    In commercial real estate, tenant communication is more than just an announcement — it’s a relationship. With HqO’s CRM for CRE, property teams can move beyond one-off email blasts to deliver personalized, ...

  12. Blog

    Bridging the Home–Office Divide: How Offices Must Compete with the Comforts of Home

    When independent workplace assessors, Leesman, surveyed hundreds of thousands of employees, one finding stood out: many believe their home environment supports work better than their office. That’s a wake-up call for ...

  13. Blog

    The Great Real Estate Reset: Why Trophy Assets Are Winning the Post-Pandemic Market

    The Real Estate Reset Has Begun After years of uncertainty, the commercial real estate (CRE) market is finally finding its rhythm again. Cities like New York and Boston are leading the charge — trophy assets are ...

  14. Blog

    From Office Floors to Data Floors: How Cities Power the AI Era

    The Real Estate Market Is Missing the Signal If you want to understand the next decade of commercial real estate (CRE), stop tracking vacancy rates and start tracking voltage. The global AI boom isn’t just a software ...

  15. Blog

    STRATA 2025: Where The Built World Meets What’s Next

    On October 16, 2025, HqO and MIT’s Center for Real Estate hosted STRATA, uniting leaders shaping the future of cities, technology, and real estate.

  16. Blog

    The Value of Variety: Why Workplace Seating & Spatial Choice Boost Tenant Experience

    For decades, office design and workplace seating strategies have been driven by extremes—assigned desks for everyone, or total free-for-all hot-desking. But Leesman’s research, The Value of Variety, suggests the truth ...

  17. Blog

    Resource Bookings & Events That Drive Outcomes

    In commercial real estate, resource bookings and events are more than just activities — they’re an operational signal. With HqO’s Operations Suite, property teams can connect people, places, and workflows to power ...

  18. Blog

    The Data Blackout: Why Real Estate Needs Smarter Systems

    When Washington goes quiet, commercial real estate (CRE) starts guessing. A government shutdown doesn’t just pause paychecks — it cuts the power to the real estate data systems that keep the market breathing. Overnight, ...

  19. Blog

    Introducing HqO’s Tenant Web App: Your Digital Front Door for CRE

    The way people interact with buildings is changing — and so is HqO. This fall, we’re excited to unveil the Tenant Web App, part of our new CRM for CRE platform. Designed to make every building experience more personal, ...

  20. Blog

    Closing the Experience Gap with REX

    The Future of Experiential CRE Commercial Real Estate (CRE) is at a crossroads. Decades of technological and market shifts have created a widening Experience Gap — the delta between what tenants need and what landlords ...