Skip to content

Now · Blog

Tagged: REX Effect

  1. Blog

    The REX Effect: How Silverstein Properties Built 3 World Trade Center as an Intelligence Platform

    Silverstein Properties rebuilt Lower Manhattan around one thesis: intelligence compounds. Here’s how 3 WTC became NYC’s definitive trophy office platform.

  2. Blog

    The REX Effect: How Endeavor Real Estate Built Domain NORTHSIDE as Austin’s Live-Work-Play Platform

    How Endeavor Real Estate transformed a former IBM campus into Austin’s 66-acre live-work-play platform — 9 office buildings, each 100% leased within 6 months of delivery.

  3. Blog

    The REX Effect: How NB Development Group Built Boston Landing as an Innovation District Blueprint

    How NB Development Group transformed 15 acres of industrial rail yard into Boston’s most distinctive innovation district.

  4. Blog

    The REX Effect: How Brookfield Repositioned 660 Fifth Avenue Into Manhattan’s Premier Class A Destination

    Brookfield Properties’ $400M renovation transformed 666 Fifth Avenue into fully-leased 660 Fifth—commanding $135/SF rents.

  5. Blog

    The REX Effect: How Hines Transformed Salesforce Tower Chicago Into the New Standard for Trophy Office

    How Hines achieved 97% occupancy and $888M valuation by building Chicago’s first zero-carbon office tower as an experience platform, not just a building.

  6. Blog

    The REX Effect: How Alexandria Real Estate Built NYC’s Premier Life Sciences Campus

    How Alexandria Real Estate proved that life sciences tenants need more than labs—they need community that accelerates innovation.

  7. Blog

    The REX Effect: How Jamestown Closed the Experience Gap at Industry City

    How a 6 million square foot industrial relic became Brooklyn’s most dynamic experience ecosystem…

  8. Blog

    The REX Effect: How Blackstone Closed the Experience Gap at Willis Tower

    How Blackstone transformed America’s second-tallest building from aging icon into Chicago’s most ambitious urban experience destination.

  9. Blog

    The REX Effect: How Bedrock Closed the Experience Gap at Hudson’s Detroit

    How Dan Gilbert transformed a 27-year vacancy into Detroit’s most experience-driven mixed-use destination.

  10. Blog

    The REX Effect: How Granite Properties and Highwoods Closed the Experience Gap at McKinney & Olive

    How Granite Properties and Highwoods proved that tenant programming, not just architecture, determines who wins in Dallas’s flight to quality.

  11. Blog

    The REX Effect: How LBA Realty Closed the Experience Gap at South Park Center

    How a reimagined 1960s icon became Downtown LA’s command center for the Olympics, entertainment, and the future of work.

  12. Blog

    The REX Effect: How DivcoWest Closed the Experience Gap at Bouldin Creek

    How DivcoWest bet on wellness-driven office in South Austin and proved that health-focused assets command different economics in challenging markets.

  13. Blog

    The REX Effect: How LBA Realty Closed the Experience Gap at One Culver

    How LBA transformed Sony’s vacant headquarters into Silicon Beach’s most sustainable creative campus—and proved that sustainability and experience are the same infrastructure

  14. Blog

    The REX Effect: How Kilroy Realty Closed the Experience Gap at Columbia Square, Hollywood

    How Kilroy transformed a broadcasting legend into Hollywood’s modern creative campus.

  15. Blog

    The REX Effect: How Kilroy Realty Closed the Experience Gap at 100 First, San Francisco

    How Kilroy transformed a downtown tower into a living, breathing experience ecosystem