Now · Blog
Notes on buildings, tenants, and the market.
The HqO blog, newest first. For product changes, read the changelog in Now.
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Rethinking CRE: From Square Feet to the Quantum WorkplaceFor decades, we’ve worshiped at the altar of the 9-to-5. But let’s be honest: it was never about productivity. Henry Ford needed synchronized shifts, not creative brilliance. Today, knowledge work operates on a ...
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Commute ROI: Designing Office Experiences That Justify the JourneyWhy the “Transactional Landlord” Model Is Obsolete in Modern Commercial Real Estate For decades, the commute’s been the office villain — the part of your day that steals your sleep, tests your patience, and convinces ...
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How Asset Managers Can Boost Tenant Retention with REX: Real-Time Insights & Unified User ProfilesA Closer Look at HqO REX for Asset Managers For asset managers in commercial real estate, long-term success isn’t just about filling space — it’s about cultivating relationships that last. That’s why the Asset ...
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The Intelligent Building: AI’s Role in Redefining Commercial Real Estate Value PropositionsWhy the “Transactional Landlord” Model Is Obsolete in Modern Commercial Real Estate You know the type. The landlord who thinks their job is done the moment the lease ink dries. “Here’s your keycard, don’t scratch the ...
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Lighten Up, LiterallyYour tenants care more about sunlight than snacks. And the data backs it up. Picture this: You’ve nailed your lobby redesign, added a solid tenant app, maybe even installed a kombucha tap. But if your tenants are still ...
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The 3 Emails Every Property Team Should Be Sending (and Why They Matter More Than Ever)In today’s fast-paced world, email is more than just a communication tool; it’s an opportunity. An opportunity to create lasting connections, foster engagement, and extend the hospitality of your building beyond the ...
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Rethinking Amenity Strategy: From Empty Rooms to Engaged CommunitiesCRE’s Shift to Experience-First Real Estate Walk into any commercial building today and you’ll feel it — the shift. Where value was once defined by square footage and modern lobbies, it’s now measured by experience, ...
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Access Is Everything: Turning Everyday Moments Into Strategic InsightThe Evolution of Building Access There was a time when access was about keys, fobs, and security desks. Today, it’s more than entry, it’s about knowing who comes in, when, and why. In modern commercial real estate ...
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Are You Measuring What Matters? Tenant Experience Is Now a Strategic ImperativeCRE’s New Mandate: Experience Over Square Footage Not long ago, commercial real estate (CRE) was defined by square footage and lease terms. Today, it’s measured by sentiment, service, and outcomes. As tenant ...
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Transforming Commercial Real Estate: How HqO is Solving Industry ChallengesThe CRE Challenge: Legacy Systems in a New Era Too many buildings today are built for a world that no longer exists. For decades, commercial real estate (CRE) has powered urban progress, yet much of it remains stuck in ...
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The Green AdvantageIn Boston’s dynamic corporate real estate market, landlords are beginning to embrace biophilic design in an effort to attract and retain tenants. Biophilic design, which incorporates natural elements like plants, green ...
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Creating a culture of wellness: How the modern office can foster employee wellbeingEmployee wellbeing has become a defining factor in corporate real estate, shaping the way companies choose and engage with office spaces. In Boston’s competitive market, where top-tier tenants seek work environments ...
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Redefining office spaces: Amenities that matter mostIn today’s competitive corporate real estate market, landlords are rethinking the office experience by incorporating innovative amenities that go beyond the basics. As the world of work evolves, office buildings are ...
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The great office downsizeThe great office downsize is underway. 67% of corporate real estate (CRE) leaders planned to reduce their real estate footprints in the 18 months following January 2024. In the US, it is estimated that office vacancy ...
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The workplace trends currently occupying your tenantsWorkplaces are continuing to evolve rapidly. As hybrid working sets in and real estate footprints shrink, employers are reassessing workplace strategies. The best Landlords want to support their tenants in this. In ...
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Top 10 US cities to job huntOne of the most notable outcomes of the pandemic was the total transformation of the job market – and in 2024 its evolution is expected to continue. In fact, 95% of workers are looking for or plan to look for a new job ...
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How to Optimize Natural Light for Healthier and Happier Boston WorkspacesWith Boston’s long winters and towering buildings, natural light can be a precious commodity. Here, in the land of Dunkin’ Donuts and early sunsets, natural light can be a precious commodity. Still, according to HqO ...
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The Hotel-ification of the OfficeCRE leaders are increasingly adopting a “hotel-ification” approach to office properties. This means incorporating elements commonly found in hotels, like stylish lobbies, co-working spaces, curated amenities, and ...
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Paris Energy-Boosting OfficesParisian companies and property owners are responding to a workplace revolution – now shifting their focus to combating employee fatigue. As such, companies and property owners are recognising the significant impact ...
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Work-Life Reimagined: London’s Top 3 Wellbeing-Centric Offices for the Modern WorkforceWhat if your office space actively contributed to your wellbeing? In London, a new wave of office design is prioritising employee health and happiness, transforming the traditional workplace into an extension of a ...