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Now · Blog

Notes on buildings, tenants, and the market.

The HqO blog, newest first. For product changes, read the changelog in Now.

  1. Blog

    The Office Is Back. The Strategy Isn’t.

    Office utilization hit 53% in 2026. That’s up from 38% a year ago and 35% the year before. CBRE’s 2026 Global Workplace and Occupancy Insights found that the #1 reason employees show up is to collaborate with colleagues.

  2. Blog

    The Institutions Are Back in Office. What They’re Actually Buying.

    Office investment sales hit $20.5 billion in the first quarter of 2026. That’s up 38.6% from the same quarter last year, per Avison Young’s latest report.

  3. Blog

    The Office Isn’t Back. The Meeting Room Is.

    New research from OfficeSpace Software covers 954 organizations, 3.9 million in-office employees, and 116 million square feet of office.

  4. Blog

    Extend And Pretend Is Ending. The Buildings That Survive Won’t Be The Ones The Lenders Saved.

    Propmodo ran a piece this week called “The End of Extend and Pretend.” It’s the cleanest framing I’ve seen on what’s about to happen.

  5. Blog

    Durst Is Spending Tens Of Millions On A Midtown Office Reposition. Zero Of It Is Going To A New Gym.

    Durst Organization just put 600,000 square feet on the market at 114 West 47th Street in Midtown Manhattan. A 26-story, LEED Gold tower built in 1989.

  6. Blog

    Cushman Just Quantified It. AI Is Going To Add 330 Million Square Feet Of CRE Demand. The Room Mix Inside Those Buildings Already Flipped

    Cushman & Wakefield dropped a report this month that should end the “AI is going to gut office demand” trade for good.

  7. Blog

    Hudson Pacific’s Q1 Was The Whole 2026 Office Story In One Earnings Report.

    Hudson Pacific Properties reported Q1 2026 results on Wednesday. The headline numbers were straightforwardly good.

  8. Blog

    European Asset Managers Are Sitting on a Tenant Data Crisis.

    European asset managers have more tenant data than ever. Most of it is lagging, siloed, and arriving too late. Here’s how the best EMEA portfolios are changing that.

  9. Blog

    Office Leasing Just Hit a Decade High. The Buildings Getting Leased Aren’t Built for the Demand.

    Bisnow dropped the headline of the year this week. U.S. office tenants signed roughly 120 million square feet of new leases in Q1 2026. Up 25% over Q1 2025.

  10. Blog

    What Is Tenant Health, and Why It Is the Most Important Number in Your Portfolio?

    Tenant Health is the leading indicator your portfolio has been missing. Here’s what it measures, why it matters, and how the best operators are using it.

  11. Blog

    Bottom-Decile Office Isn’t Coming Back. Conversion Is The Honest Answer. Cleveland’s Been Showing The Math For A Decade.

    6.6 million square feet of office space converted. Almost 4,000 housing units delivered. Another 1,500 in the pipeline. Roughly 30 landmark buildings repurposed.

  12. Blog

    The Numbers Behind Tenant Churn.

    Most CRE portfolios don’t measure tenant churn until it’s already happened. Here’s what the research says about why tenants leave and when the signals appear.

  13. Blog

    AI Was Supposed to Empty the Office. The Heaviest Users Are Coming In Most.

    Gensler’s 2026 Global Workplace Survey landed last week. 30% of office workers are now AI power users, meaning they use AI tools at home and at work.

  14. Blog

    Why London’s Trophy Office Market Is the World’s Best Case Study in Experience-Led Retention.

    London’s West End and City landlords are using experience infrastructure to defend rental premiums and drive renewals. Here’s what the rest of the world should learn from them.

  15. Blog

    Why Experiential Real Estate Delivers Real Returns

    Experiential real estate isn’t just a design trend. The buildings investing in experience infrastructure are posting measurable gains in retention, NOI, and renewal rates.

  16. Blog

    Friday Isn’t the Office’s Problem – Monday Is

    People aren’t going in to eat lunch or hang out. They’re going in to meet, collaborate, and use the parts of the building they can’t replicate at home.

  17. Blog

    Why EMEA’s Top Landlords Are Winning on Experience, Not Location

    In London, Paris, and Amsterdam, the Experience Gap is widening fast. The landlords closing it aren’t waiting on the market.

  18. Blog

    Ten Percent of Office Buildings Are Carrying 60% of the Vacancy

    JLL just published its Q1 2026 U.S. Office Market Dynamics report. One number buried on page six tells you more about the state of office than everything else in the document combined.

  19. Blog

    How CRE Finally Wins on Value, Not Features

    Amenity competition in CRE is commoditising fast. The buildings winning on retention have moved beyond features to something harder to copy: membership infrastructure.

  20. Blog

    What a World-Class Building Lobby Actually Does for Tenant Retention

    BlackRock and JP Morgan are both betting billions on London offices. The vacancy headlines are missing the real story about where the market is heading.